Hypocritical Bud Light Super Bowl Ad Takes Jab at Coors for Using Inferior Ingredient

In recent years, craft beer was the easy target featured in what appear to be Budweiser’s increasingly desperate and misguided Super Bowl attack ads.

A 2015 Budweiser Super Bowl ad collectively mocked and stereotyped craft beer drinkers as hipster-y, fussy, and pretentious nudniks for drinking the likes of “pumpkin peach beer”, while in the same breath Budweiser’s ad self-praised its corporately mass-produced brand for allegedly being brewed “the hard way”, seeming to imply that other breweries (craft or otherwise) were, well, lazy.

Budweiser’s attack ad backfired when the craft beer community pointed out the apparent hypocrisy of Bud’s corporate parent company, AB InBev, for attempting to blast craft drinkers for sipping brews like pumpkin peach beer, while at the same time AB InBev sold pumpkin peach beer from its then recently acquired Elysian Brewing Company.

Still smarting from the rock-to-the-head slingshoted from the craft community, the Eye of Sauron that is Bud has now shifted its gaze to Coors.

In keeping with the now eye-rollingly predictable campy Monty-Python-and-The Holy-Grail theme, Bud Light’s 2019 Super Bowl ad depicts a large wooden barrel of corn syrup being mistakenly delivered to the Budweiser kingdom/brewery. After being advised that the barrel-o-corn syrup must belong to Coors in the ad, ‘King Budweiser’ then benevolently attempts to return the inferior ingredient to the Coors brewery only to learn that Coors already received its shipment, at which point the corn syrup is then rightfully returned to the Coors Light brewery.

The 2019 Bud Light Super Bowl ad finishes by assuring its viewers that Bud Light is “brewed with no corn syrup”, apparently implying that corn syrup is a cheap and/or inferior product.  Here, “inferior” could be meant to imply (wrongly) that corn syrup used in brewing somehow contributes more to obesity when in fact corn sugars are perhaps just as easily, if not more so, converted to alcohol during the fermentation process as rice sugars.

Speaking of which, what Bud’s Super Bowl ad fails to point out is that its own beer (Budweiser and Bud Light), is also brewed with a comparatively cheap adjunct, namely rice.

But not just any rice.  Bud has been reported to be tainted with an experimental and genetically engineered rice strain, according to Greenpeace.

While it’s true that corn-based products have been subsidized by the U.S. government for many years and could therefore be considered “cheap”, so has rice.

Ignoring for the moment the apparent hypocrisy of Bud calling out Coors for being brewed with supposedly inferior adjuncts, it should be noted that many beer styles, including the currently popular IPA, are traditionally brewed with adjuncts, such as corn sugar (in order to increase alcohol content while drying the beer out).

In fact, though it was formerly excluded as a craft brewery due to its large scale, the oldest continually operating brewery in the U.S., Yuenglings (established 1829), was recently reclassified as a craft brewery because it brewed with traditional ingredients, in this case corn.

Adjuncts, such as beet sugar, have been used in the most highly regarded Belgian beers for centuries.

Long story short, adjuncts do not a bad beer make.  And for the most part, when it comes to beer, sugar is sugar, whether it comes from rice, corn, or beets.

So what’s the message to the crack advertising team behind the recent slew of Bud’s Super Bowl misfires?

In the immortal words of Ice Cube: Chickity check yo self before you wreck yo self.

Meanwhile, this writer offers two words of encouragement to Budweiser as it continues to lose market share: 

Dilly dilly.


Author: Hi, I’m D.J. Pander.  I like beer. I also like having a job. Please share if you like.

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The Beer Style Origin Quiz

The Beer Style Origin Quiz is designed to measure an individual’s knowledge about the origins of various beer styles through a series of questions of varying levels of difficulty: Normal, Challenging, and MENSA-Level.

At the end of the quiz, the individual’s score is tallied and a “Beer IQ” is calculated.

It’s recommended to begin with the “Normal” Quiz, and then proceed from there, however all three levels are provided below.

Good luck.

The Beer Style Origin Quiz (NORMAL)

The Beer Style Origin Quiz (CHALLENGING)

The Beer Style Origin Quiz (MENSA-LEVEL)


Hi, I’m Dan: Beer Editor for BeerSyndicate.com, Beer and Drinking Writer, Award-Winning Brewer, BJCP Beer Judge, Beer Reviewer, American Homebrewers Association Member, Shameless Beer Promoter, and Beer Traveler.

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Results on Legislation Aiming to Legalize Shipping Booze via USPS, the “Road Beer”, and 64 oz Growlers

Congresswoman Jackie Speier submits bill to legalize USPS shipping of beer.  Again.  And again.

On July, 29, 2015, California Congresswoman Jackie Speier submitted a bill to make it legal for the USPS to ship alcohol including beer.  So what happened?  Well, the bill known as H.R. 3412 United States Postal Service Shipping Equity Act, died in Congress like its predecessor, H.R. 1718, an almost identical bill put forward by Speier that died in 2013.

Jackie Speier

But you can’t keep a good bill down.  The new iteration of the USPS Shipping Equity Act, now called H.R. 4024, was introduced to Congress on October 11, 2017, and Skopos Labs, an A.I.-powered research platform, gives this bill a reassuring 4% chance of being enacted.  So they’re saying there’s a chance…

Montana lawmaker seeks to bring back the ‘road beer’

In January of 2017, lawmakers mulled over a bill that would bring “road beers” back to Montana.  House Bill 206 was designed to lift the open alcohol container ban for passengers in a motor vehicle on Montana highways, though drivers would still be restricted.

So did it pass?

Sure enough, on April 28, 2017, the Montana legislature gave HB 206 a pass.  A hard pass.  It’s unclear whether Montana will ever catch up to other states that allow for passenger road beers such as Arkansas, Connecticut, Delaware, Missouri, Virginia, and West Virginia, or even the freedom-rich state of Mississippi that allows a road beer not only for the passenger, but one for the driver too.
Road Beer

One man fighting the good fight: Florida bartender sues state of Florida over 64 oz growler ban.

Back in November of 2014, bar owner Guy Piasecki and his lawyer sued the state of Florida over a law that prohibited the sale of beer in containers larger than 32 ounces or smaller than a gallon.  In other words, it was legal to sell beer in 32-ounce and 128-ounce growlers, but not the common 64-ounce size.

Growler

A bar owner thought this law was stupid, but how would the state of Florida weigh in?

As of July 1st of 2015, it could be said that Guy fought the law, and Guy won.  Indeed, filling 64-ounce growlers with beer is now legal in Florida like it already was in every other state.


Hi, I’m D.J. Pander.  I like beer.  I also blog. Follow me on Myspace.

 

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Beer Syndicate Previews Fake Brews from the News

It was only a matter of time before fake news penetrated the beer world.  And with that, here are previews of three fake brews from the news:

Black Out Brett
Mark your calendars because no matter what, one of the most controversial releases of the decade is set to hit the shelves from the critically-acclaimed Dog & Pony Show Brewing Co. out of Washington, D.C.  Sworn in at a staggering 19.82% ABV, Black Out Brett is an American strong dark ale fermented with 100% brettanomyces yeast, and especially brewed for those people who categorically and unequivocally like beer.  Regardless of your politically leanings, Black Out Brett is guaranteed to be a carefully calculated and orchestrated hit!

Black Out Brett

Banksy’s Going, going, gone… Gose

The inspiration for this limited-release brew was ripped straight from the headlines after the iconic painting Girl with Red Balloon from famed England-based graffiti artist “Banksy” self-destructed as it was fed through a shredder hidden inside the frame moments after being sold at auction for $1.4 million.  Not long after, the anonymous Banksy posted to Instagram “Going, going, gone…”, summing up the moment he literally and figuratively made art history.

Meanwhile, in a case of art imitating art, Banky’s Going, going, gone… Gose from the London-based Now You See It, Now You Don’t Brewing Co. not only captures that sour moment in a bottle with this acidic ale, but the bottle itself also actually self-destructs upon opening when a widget inside the bottle triggers the bottom of the bottle to open, causing the beer inside to fall out.

Banksy's Going, going, gone... Gose!

Shock Value IP-Ye!

Never known for resorting to shock value for attention, this brew pays homage to the rapper formerly known as Kanye West for doing the one thing Ye never does: resorting to shock value for attention.  A special one-time release from the Chicago-based brewery Optional Slavery, Shock Value IP-Ye! is ornately packaged in a 24-karat gold bottle, making it not only the world’s most expensive beer at $100,000 a pop, but also the world’s hoppiest brew weighing in at jaw dropping 1 billion IBUs thanks to a MAGA-dose of ultra-concentrated hop extract.  Shock Value IP-Ye! is so needlessly over the top that it’ll make even Tyler Swift scream “Good Yeezus!

Shock Value IP-Ye!

[Proceeds from this beer go to support Mr. West’s 2024 U.S. presidential bid featuring running mate Beyoncé.]

Most Expensive Beer in the World


Hi, I’m D.J. Pander.  I like beer.  I also blog. Follow me on Myspace.

[To the best of our knowledge, all of the proceeding beers are fictional parodies based on world events that may or may not have happened.]

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The Six “New” Beer Styles of 2018

It was revealed at the 2018 National Homebrew Conference by Gordon Strong, current president of the Beer Judge Certification Program, that six beer styles are on the verge of being officially canonized into the defacto authority on beer styles, the BJCP Beer Style Guidelines.

Technically these new beer styles aren’t exactly new, nor have they yet been formally inducted into the BJCP Beer Style Guidelines as fully-fledged beer styles because the guidelines are only revised every five years or so. This means that until the next revamp of the guidelines occurs, these “new” beer styles are considered “provisional” and may be subject to revision.

That said, in addition to the already 121 existing BJCP beer styles, the new provisional styles are:

1. New England IPA: Generally an American IPA but with intense fruit flavor and aroma, soft body, smooth mouthfeel, often opaque, hazy, less perceived bitterness, always hop-forward, “juicy”, malt in background, with a soft finish and no sulfate bite.

2. Grisette: Essentially a session version of a saison ale with wheat. Originating in Belgium as a style associated with coal miners (not farm workers), a Grisette exhibits a saison-like aroma (spicy, phenolic, fruit/citrusy), high carbonation, big white head, and is often dry-hopped.

3. New Zealand Pilsner: This style can be brewed as either an ale or lager and is similar to a German Pils, but is not as crisp and sharp in the finish, has a softer, maltier balance with slightly more body. NZ Pils utilizes New Zealand hop varieties (Motueka, Riwaka, Nelson Sauvin, etc.) which commonly exhibit notes of tropical fruit, melon, lime, gooseberry, grass, and citrus.
New Zealand Pilsner

4. Burton Ale:  Popular in Burton, England before IPAs were invented, and widely exported to the Baltic countries, Burton ales are dark, rich, malty, sweet, and bitter with moderately strong alcohol. Full bodied and chewy with a balanced hoppy finish and a complex malty and hoppy aroma. Dark dried fruit notes accentuate the malty richness, while the hops help balance the sweeter finish.
Burton Ale

5. Mexican Lager: A dry refreshing lager that usually incorporates corn, noble-type hops, and always uses Mexican yeast. The range of the style is wide in terms of bitterness, hops, and malt flavor, but is modeled around craft versions (Ska’s Mexican Logger, etc.), not mass-produced industrial examples.

6. Catharina Sour: A local Brazilian style, this light and sour fruit beer exhibits clean lactic sourness (not funk or acetic vinegar notes), strong and immediately noticeable fresh fruit character (often tropical), low bitterness, light body, high carbonation and incorporates wheat at roughly equal proportions to barley. With an ABV of 4-5.5%, Catharina sour is like a stronger version of a Berliner Weisse (not as sour as a lambic or gueuze), refreshing, and typically kettle soured, followed by a clean ale yeast fermentation.


Hi, I’m Dan: Beer Editor for BeerSyndicate.com, Beer and Drinking Writer, Award-Winning Brewer, BJCP Beer Judge, Beer Reviewer, American Homebrewers Association Member, Shameless Beer Promoter, and Beer Traveler.

 

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